Current Charity


Every dollar spent on your purchase will go to charity thanks to our generous matching donors. We are proud to be working currently with UIA for their current campaign and in particular are donating to the vital program called Youth Futures.

One out of every four youngsters in Israel is at risk of dropping out of school and other normative frameworks. The situation is particularly dire among children of immigrant families from the former Soviet Union and Ethiopia. Once on the streets, many youngsters turn to crime, alcohol, and/or drugs.

Youth futures is a revolutionary mentoring program conducted in elementary and high schools, primarily in the periphery, to help build self-esteem, improve school performance, break patterns of failure, and eliminate at-risk behaviour.

Youth Futures operates through personal "trustees," young adults who serve as role models and friends to the children. The trustees undergo intensive training to help further the children's development and to recognise abuse and other problems. After an initial assessment of each child's home, school, and social situation, the trustee, in conjunction with professionals and the child him/herself, develops an individually tailored work plan. Weekly group and individual meetings encourage positive behaviours. The program also sponsors a wide variety of enrichment activities for the entire family. The trustee serves as a liaison with the community, advising the families about informal education programs, scholarship assistance, and  other opportunities.

To see a short clip about this exciting project, please click here